How disruptors create value?

Disruptors think about creating value for others. They don’t compete with others instead they create unmatched value which will help them dominate the market place. Disruptors target on an unmet need;they deviate from the mainstream and find new streams of value creation and revenue generation.

Renaissance Florentine philosopher Niccolò Machiavelli said that entrepreneurs are “simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.”

Great disruptors see the world differently.

They see opportunity while most see difficulty. They are not afraid of failure as they believe that set backs are part of a creative process. Disruptors are the ones who challenge the status-quo; they are always in the hunt for a better version of the existing model. They create new streams that deviate from the mainstream. They deviate from the popular paths to take on the roads less traveled. They get uncomfortable with the existing paradigms and long held assumptions. They break the rules. They are unconventional and they drive change that leads to a new possibility. Disruptors are the ultimate value creators.

Paul Robinson is India's leading Keynote Speaker and Business Strategist. Paul's workshops and keynotes can help your employees to develop a mindset for agility and growth. To learn more about Paul please visit

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