It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” The world of marketing is constantly changing. There is always the new trend, new consumer behavior and new medium to communicate with customers. If you want to become an intelligent marketer then there are few books that you should never give a miss.
On number five, we have Seth Godin’s ‘permission marketing’. Seth Godin is the new age marketing guru whose books like ‘All marketers are liars’ and ‘purple cow’ defines new paradigms, his work on permission marketing gave birth to a new way of looking at capitalizing on inbound marketing efforts. The idea of turning a stranger into a friend and then to a customer is the principle strategy of permission marketing. The book has given a new concept to marketers that have given a shift from traditional interruption marketing to permission marketing.
On number four, its Robert B. Cialdini’s bestseller ‘Influence: The Psychology of Persuasion’ The book delves into six types of techniques and tactics of influencers we encounter often like car salesmen, waiters, card dealers, and fund raisers who has the uncanny ability to make us say yes to something. Since marketing is an act of persuasion, this book gives us the psychological foundation on how to influence buying decisions.
On number three we have the buying brain by Dr AK Pradeep. Since most of our decisions are the result of the subconscious mind, the book gives an-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers’ lives. The Buying Brain gives you the key to developing some of the neuro-marketing strategies like friendly product concepts, design, prototypes, and formulation, effective packaging, pricing, advertising, and in-store marketing etc.
On number two, its Geoffrey Moore’s Crossing the chasm. Just like how you need a critical majority to tip off a trend, as described in the ‘tipping point’ by Malcolm Gladwell; Moore’s work gives clarity on the technology adoption cycle. By identifying the differences between “innovators” and “laggards” and everything in between, Geoffrey Moore creates a roadmap for how new markets develop. While his book focuses on high tech, the lessons that he draws and the example he gives are applicable to every industry and business situation.
The number one, on our list is a marketing classic ‘22 irrefutable laws of marketing’ by Al Ries and Jack Trout. The authors bring to light 22 superlative tools and innovative techniques after investigating the “science” behind marketing success. According to the authors, all successful marketing campaigns can attribute their accomplishments to the 22 laws outlined in their book.
Now which marketing book has influenced you the most and why, leave your comments below.