Why companies should act like a media house?

Red Bull is successful in making a new category in energy drink. The company has been…

Myths about influencer marketing

There are myths prevalent about influencer marketing, miscommunicating its impact on how you should be formulating…

Market to the millennials through Influencer Marketing

Influencer marketing is one of the most simple and effective ways to target the millennials and Gen Z on…

How to do influencer marketing?

Influencer marketing is growing. The word of mouth is combined with the word of mouse. Influencer…

What is influencer marketing?

When you look around, most of the time you get to see people are online looking…

How to create the mindshare before the market share?

Business is built on capturing the market share. But before capturing the market share you need to…

What is neuro-marketing?

In Simple words, Neuro-marketing is the application of neuroscience to marketing. Neuro-marketing includes the direct use…