Marketing

Why companies should act like a media house?
Business Strategy, Marketing

Why companies should act like a media house?

Red Bull is successful in making a new category in energy drink. The company has been widely successful even after so many of its competitors tried to invade its space. How does Red Bull keep its brand dominance? Red Bull has truly transformed itself to a media company that happens to sell soft drinks. At the center of Red Bull’s storytelling universe is a group called Red Bull Media House, which is also made it to Fast Company’s ‘Most Innovative Companies List for 2012.’ Red Bull has built up its YouTube presence by creating a number of dedicated channels to showcase extreme stunts and music events. It now has more than 4 million YouTube subscribers. Can a bank act like a media company? Sure they can. Jyske Bank in Denmark has a media division called Jyskebank.tv, which covers b...
Myths about influencer marketing
Marketing

Myths about influencer marketing

There are myths prevalent about influencer marketing, miscommunicating its impact on how you should be formulating your marketing strategy. Here are some of the biggest influencer marketing myths many brands still think are true: #Influencer marketing is expensive If you're targeting big-name celebrity influencers, then it might be but if you're actually working with organic, niche influencers then its not expensive. Check on various service providers to identify your brand influencer, where you can get your influencers for a very economical fee. #You must provide influencers monetary compensation Not all influencers will require payment for a partnership with your brand. Compensation can also mean different things to different influencers. While some will want monetary com...
Market to the millennials through Influencer Marketing
Marketing

Market to the millennials through Influencer Marketing

Influencer marketing is one of the most simple and effective ways to target the millennials and Gen Z on social media. The millennials are increasingly resistant to corporate rhetoric and biased advertising. They use social media to give and get recommendations, and they are on Facebook, Twitter, Instagram and Snapchat regularly. They follow and model a lot of social media influencers and their recommendations are taken seriously. When an influencer promotes a brand, it doesn't usually feel like an ad, it feels more like a trusted friend recommending a product if done thoughtfully. There are few things to consider while marketing to the millennials Millennials live in a socially networked environment The millennial generation was the first to grow up with technolog...
How to do influencer marketing?
Marketing

How to do influencer marketing?

Influencer marketing is growing. The word of mouth is combined with the word of mouse. Influencer marketing can raise brand awareness, boost visibility, and drive conversions. It’s also a highly effective channel for brands to engage with their audience, and build relationships with them. Influencers with followers and subscribers are growing day by day along with rich content, reviews advice and tips. As a marketer you can look into how you can build a relationship with influencers who can open doors for you to their audience. There are few steps to doing influence marketing for your brands Step one: Know your brand If you choose to start an influencer marketing campaign; it’s important to know your brand personality, brand message and brand purpose to learn what it is that y...
What is influencer marketing?
Marketing

What is influencer marketing?

When you look around, most of the time you get to see people are online looking at their phones and interacting on different social platforms. If you haven't noticed, we are all surrounded by ‘influencer marketing’. The very foundation of influencer marketing is this: it is easier to influence people who are already influenced by someone or something. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer marketing focuses on using key leaders or influencers to drive a brand’s message to the targeted market. While there is some overlap between celebrity endorsements and influencer marketing campaigns, influencer campaigns are designed to tap into an existing community of engaged ...
How to create the mindshare before the market share?
Marketing

How to create the mindshare before the market share?

Business is built on capturing the market share. But before capturing the market share you need to capture the mind share of your customers – that is, their heads, hearts, trust, and loyalty to your brand. Mindshare means the portion of the prospect's "buying mind" that you own or that you create. Everything you do in terms of advertising, marketing and branding is a means to achieve the mindshare of your customers. Creating a strong mindshare is a Positioning Strategy. As a marketer, you must ensure that when people think of a certain product or service in your category, your brand must come to their mind. There are many ways to capture the mindshare of your prospects. Be unique and remarkable. Commodities don’t get the attention, brands do. As Seth Godin mentioned in hi...
What is neuro-marketing?
Marketing

What is neuro-marketing?

In Simple words, Neuro-marketing is the application of neuroscience to marketing. Neuro-marketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Researchers use either the functional Magnetic Resonance Imaging or EEG, the acronym for electro-encephalography to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it. A.K. Pradeep in his best selling work “The Buying Brain: Secrets for Selling to the Subconscious Mind.” narrates different implications of neuro-marketing: “We know, for example, that the soft scent of lemon incr...