Category: Marketing Trends

How to build your brand trust through customer review?

If you think your brand is really good, let customers and users of your products do the judging part. Customer review and customer rating plays an important role. For examples websites like: Tripadvisor.com for travel and Practo.com for medical professionals are reviewed by its users. By doing this, brands get to be more authentic and […]

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Why story telling is very important for branding?

Throughout many decades, brands have been successful enough to send emotional signals using mass media and other means of communication, but the core of branding has always been telling great stories, whether it was told through a ten second TV commercial or through a print advertisement with picture and words. Stories are nothing new. They […]

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Myths about influencer marketing

There are myths prevalent about influencer marketing, miscommunicating its impact on how you should be formulating your marketing strategy. Here are some of the biggest influencer marketing myths many brands still think are true: #Influencer marketing is expensive If you’re targeting big-name celebrity influencers, then it might be but if you’re actually working with organic, […]

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Why influencer marketing is a better strategy in marketing to the millennial?

Influencer marketing is one of the most simple and effective ways to target the millennials and Gen Z on social media. The millennials are increasingly resistant to corporate rhetoric and biased advertising. They use social media to give and get recommendations, and they are on Facebook, Twitter, Instagram and Snapchat regularly. They follow and model a lot of […]

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How to do influencer marketing?

Influencer marketing is growing. The word of mouth is combined with the word of mouse. Influencer marketing can raise brand awareness, boost visibility, and drive conversions. It’s also a highly effective channel for brands to engage with their audience, and build relationships with them. Influencers with followers and subscribers are growing day by day along […]

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What is neuro-marketing?

In Simple words, Neuro-marketing is the application of neuroscience to marketing. Neuro-marketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Researchers use either the functional Magnetic Resonance Imaging or EEG, the acronym for electro-encephalography to […]

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