Category: Business Strategy

Why story telling is very important for branding?

Throughout many decades, brands have been successful enough to send emotional signals using mass media and other means of communication, but the core of branding has always been telling great stories, whether it was told through a ten second TV commercial or through a print advertisement with picture and words. Stories are nothing new. They […]

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How to have a disruptor’s mindset?

Disruptors think about creating value for others. They don’t compete with others instead they create unmatched value which will help them dominate the market place. Disruptors target on an unmet need; they deviate from the mainstream and find new streams of value creation and revenue generation. You too can be a disruptor if you develop […]

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Myths about influencer marketing

There are myths prevalent about influencer marketing, miscommunicating its impact on how you should be formulating your marketing strategy. Here are some of the biggest influencer marketing myths many brands still think are true: #Influencer marketing is expensive If you’re targeting big-name celebrity influencers, then it might be but if you’re actually working with organic, […]

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Why influencer marketing is a better strategy in marketing to the millennial?

Influencer marketing is one of the most simple and effective ways to target the millennials and Gen Z on social media. The millennials are increasingly resistant to corporate rhetoric and biased advertising. They use social media to give and get recommendations, and they are on Facebook, Twitter, Instagram and Snapchat regularly. They follow and model a lot of […]

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How to do influencer marketing?

Influencer marketing is growing. The word of mouth is combined with the word of mouse. Influencer marketing can raise brand awareness, boost visibility, and drive conversions. It’s also a highly effective channel for brands to engage with their audience, and build relationships with them. Influencers with followers and subscribers are growing day by day along […]

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Five Elements (Fire, Water, Earth, Air, Wind) of Change Management

Organizations, just like living organisms must shred its old skin and reinvent itself from time to time. The forces of rapid change and volatility compel organizations to adapt and change faster. Leaders have to act with agility and steadfastness to stay relevant. Many initiatives like reengineering, rightsizing, restructuring, cultural change, and turnarounds have been introduced […]

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