Branding

If you think your brand is really good, let customers and users of your products do the judging part. Customer review and customer rating plays an important role. For examples websites like: Tripadvisor.com for travel and Practo.com for medical professionals are reviewed by its users. By doing this, brands get to be more authentic and trustworthy to its user base. In this information sharing age, transparency plays an important role. Biased information can neither capture your audience attention nor help in customer retention. Audience will pay attention to only those things they want to hear and read about. They need stories that are authentic and consumers want to be a part of that story. Most commonly, testimonials, customer reviews, recommendations and customer experiences are u...

What’s in a name? Well almost everything An Apple iPhone without its logo on the case is just another phone. A consumer will not pay that much money even if it does all the functions of an iPhone. Just think of a Chinese make. Why do consumers pay so much for a logo or for a brand? A brand is an embodiment of a promise. That’s why customers pay higher price for a branded apartment, branded clothing or shoes. When it comes to marketing, sales or share value for your company, your brand name really matters. J.K Rowling author of the Harry Potter series has sold over 450 million copies. But when she wrote a novel ‘The Cuckoo’s Calling’ under a different name of Robert Galbraith, she sold only 1,000 copies. When the word got out that J. K Rowling wrote it, the book made it to the bes...

Throughout many decades, brands have been successful enough to send emotional signals using mass media and other means of communication, but the core of branding has always been telling great stories, whether it was told through a ten second TV commercial or through a print advertisement with picture and words. Stories are nothing new. They are as old as human civilization. It started when humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. When you fast-forward 10,000 years or so and we see that the emergence of the Internet, mobile accessibility, and social media have changed some of the ways we tell stories. It has allowed anyone to become a publisher of content. It allows us to tell...