Books

7Dec By Paul RobinsonNo Comments
Books

Top five must read books on business strategy

https://youtu.be/jd8DkU6iQgs Every business seeks to establish a top position in their segment. They are all looking for that edge over the competition. Strategy is critically important for those businesses that want t stay relevant in these changing times. There are many business books written on strategy including ‘the art of war’. Here we have the top must-reads on business strategy. On number five it’s the Zappos founder Tony Hseieh’s honest account on building the company from the scratch narrated through the work Delivering happiness. The book is about building a great competitive advantage through building a great work culture. Since culture eats strategy for breakfast, there is no better book to suggest than ‘delivering happiness’ when it comes to building a work cultur...
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7Dec By Paul RobinsonNo Comments
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Five must reads on personal finance

https://youtu.be/w0h-mWT7oj4 There are few books on financial education, literally teaching us how to make money and manage it effectively. Our list of books on personal finance is about how you can develop a money mindset, habits, behaviors and strategies to create wealth in your life. On number five it’s George S. Clason’s book  ‘the riches man in babylon’ that dispenses financial advice through a collection of parables set in ancient Babylon. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of—and a solution to—your personal financial problems that will guide you through a lifetime. This is the book that holds the secrets to keeping your money—and making more.  On number four, we have ‘the total money makeover’ by Dave...
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7Dec By Paul RobinsonNo Comments
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Top five personal development self help books of all time

https://youtu.be/iiXpv9a_1VI There are millions of self-help books varying in different personal growth topics. Here is our five must reads on the list.  Number five is James Allen’s 1903 classic on the power of thought ‘As a man thinketh’. It shows how, in his own thoughtóworld, each man holds the key to every condition, good or bad, that enters into his life, and that, by working patiently and intelligently upon his thoughts, he may remake his life, and transform his circumstances.  Number four on the list is ‘the seven habits of highly effective people’ by Stephen Covey. This book takes a total approach to success and encourages growth and maturity beginning with self, which leads to stronger relationships and greater success at home and at work.  On number...
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7Dec By Paul RobinsonNo Comments
Books

Top five books on entrepreneurship development

https://youtu.be/MYWhD9C2bcc To win in the game of entrepreneurship, entrepreneurs need a combination of inspirational ideas and workable strategies. Obviously books are a valuable knowledge resources like another visual or auditory mediums but the challenge is that there are too many books to choose from. Here we have the top five list, a combination of different ideas and insights that will help entrepreneurs build growing businesses. Number five on the list ‘the answer’ by John Assaraf and Murray Smith. It’s a fundamental read with practical insights in developing an entrepreneurial mindset with clear strategies on refining any business idea. On number four we have the book ‘business without bullshit’ by Josh Bernoff. Probably an underrated work, but accentuates a fresh pers...
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7Dec By Paul RobinsonNo Comments
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Top five books on digital marketing

https://youtu.be/YSHEpCfF2e4 There are tones of information coming out everyday about digital, social, SEO, online, and inbound marketing. While you don’t have all the time to read every content about digital marketing; few books can help you grasp the idea better. On number five on the list is Seth Godin’s ‘All marketers tell stories’. Digital marketing is the art of telling good stories through a digital medium, and there is no better book to give you any intro like Seth Godin’s work. Seth Godin explains the fundamentals of modern marketing: if you want your target market to discover and purchase your product, you must tell a consistent, authentic, believable story that fits the way they view the world. Great marketers are storytellers, they don’t talk about features or even ben...
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7Dec By Paul RobinsonNo Comments
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Top five books on innovation

https://youtu.be/IJ6Gz1PSoaU This is the age of creativity and innovation. Almost every business book that came out in this millennium has some implication of creativity and innovation. Those who seek to understand the topic of innovation, we suggest you the following five must reads. On number five on our list is ‘the whole new mind’ by Daniel H. Pink. This will set the tone and urgency on why you should be thinking about creativity and innovation. The book says that ‘the future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. On number four, we have ‘the little black book on innovation’ by Scott D Anth...
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7Dec By Paul RobinsonNo Comments
Books

Five must read books on marketing

https://youtu.be/Kq469f_HcOw It was Ralph Waldo Emerson who said, “If we encounter a man of rare intellect, we should ask him what books he reads.” The world of marketing is constantly changing.  There is always the new trend, new consumer behavior and new medium to communicate with customers. If you want to become an intelligent marketer then there are few books that you should never give a miss. On number five, we have Seth Godin’s  ‘permission marketing’. Seth Godin is the new age marketing guru whose books like ‘All marketers are liars’ and ‘purple cow’ defines new paradigms, his work on permission marketing gave birth to a new way of looking at capitalizing on inbound marketing efforts. The idea of turning a stranger into a friend and then to a c...
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7Dec By Paul RobinsonNo Comments
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Five must read books on selling skills

https://youtu.be/tA97mevrMA0 There are so many books on sales with different methods and styles to selling. Some of the old classics in sales are not part of this list. We feel that the five must reads mentioned here are relevant to today’s times. On number five we have ‘Go givers sell more’ by Bob Burg and John David Mann. This book is truly a paradigm shift because sales people were considered more as go-getters job but this book challenges that paradigm with go givers. Without giving there is no receiving. When salespeople think like Go-Givers they cultivate trust with customers. You gain a friend. You provide value and you build  a relationship.  On number four is Brian Tracy’s The psychology of selling. This is an inspirational work with lots of practical ti...
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7Dec By Paul RobinsonNo Comments
Books

Five must read books on leadership

https://youtu.be/N4kxlQZPGWg Leaders are readers. Every year thousands of books are published around leadership development. There are millions of books to choose from. Yet there are essentially some titles, which are, must reads, if you want to develop leadership skills. There are many greats books omitted from this list. But ‘crashcoursemba’ editors have picked the top five that’s relevant for today’s times. On number five is Dale Carnegies classic title How to win friend sand influence people. Since leadership is about influencing people, what could be better to develop a mindset of an influencer, than this work which has sold over 30 millions copies worldwide. In Win Friends Carnegie shows you how to make other people feel important and communicate with people ...
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