Author: Positive Revolution

How to build your brand trust through customer review?

If you think your brand is really good, let customers and users of your products do the judging part. Customer review and customer rating plays an important role. For examples websites like: Tripadvisor.com for travel and Practo.com for medical professionals are reviewed by its users. By doing this, brands get to be more authentic and […]

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Why story telling is very important for branding?

Throughout many decades, brands have been successful enough to send emotional signals using mass media and other means of communication, but the core of branding has always been telling great stories, whether it was told through a ten second TV commercial or through a print advertisement with picture and words. Stories are nothing new. They […]

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How to have a disruptor’s mindset?

Disruptors think about creating value for others. They don’t compete with others instead they create unmatched value which will help them dominate the market place. Disruptors target on an unmet need; they deviate from the mainstream and find new streams of value creation and revenue generation. You too can be a disruptor if you develop […]

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What is ‘Experience Fixation’ and how it can hamper your growth?

We can get wiser by experience but on the other hand we can get fixated on something while negating the usefulness of anything new. Experience Fixation is fundamentally getting fixated on to something that is old and familiar, and choosing to dislike other things that are not in accordance with their previous liking. For example, we get […]

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