Author: Positive Revolution

Why story telling is very important for branding?

Throughout many decades, brands have been successful enough to send emotional signals using mass media and other means of communication, but the core of branding has always been telling great stories, whether it was told through a ten second TV commercial or through a print advertisement with picture and words. Stories are nothing new. They […]

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What is ‘Experience Fixation’ and how it can hamper your growth?

We can get wiser by experience but on the other hand we can get fixated on something while negating the usefulness of anything new. Experience Fixation is fundamentally getting fixated on to something that is old and familiar, and choosing to dislike other things that are not in accordance with their previous liking. For example, we get […]

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